I was the Content and Marketing Executive for GrandNanny, a childcare service focused on building intergenerational connections between experienced childcarers and local families. My role included creating and scheduling posts for Twitter, Facebook, Instagram and LinkedIn.
Below is a collection of the various posts I have created for GrandNanny.
These posts were created for Instagram and Facebook Stories, gave us the opportunity to tell followers what GrandNanny is and what the values of the company are.
This was also a thread on Twitter and pinned to the top of the account and the story was made into a highlight on Instagram. This allows future followers to be able to see what Grand Nanny is about as soon as they land on the page instead of having to scroll through hundreds of tweets and posts.
Intergenerational and Generativity are two words that constantly used by GrandNanny and I thought of the concept of having definition post to be published across all social media accounts defining them and explaining the ways in which GrandNanny they relate to GrandNanny and their mission objectives
These are some of the general posts I was creating and publishing weekly for GrandNanny. They included vacancies that were available, news articles relevant to GrandNanny, informational posts, quotes from clients and more!
I wanted their social media platforms to include all information around GrandNanny so that if someone was to stumble across. their page they can get all the information they need from their social media account whether it was Instagram, Facebook, Twitter or LinkedIn; without having to search through their website for it.
As GrandNanny encourages mature/older adults not to allow their age to hold them back from opportunities, I created GrandNanny Spotlight as an idea for Facebook, Instagram and Twitter to be able to highlight and recognise amazing people breaking societal norms, changing the world regardless of their age and challenging the stereotypes and stigmas surrounding ageism.
The GrandNanny website was revamped to include two pages that had the families searching for childcare and GrandNannies that were available for work, to relay this I screen recorded the website and how to reach these pages so that they will be able to navigate how to reach the pages and understand how it works.