Alive and Kicking partnered with The United Nations Refugee Agency, UNHCR to create footballs which fund protective sport programmes for refugees. I led on the creation and implementation of the social media campaign for Alive and Kicking on Instagram, Facebook and Twitter.
I created a panoramic post to explain the partnership and #dreamball project. I then split the panoramic image into four images for a carousel posts so that as followers swiped on the post it could seamlessly show the info graphic.
With the help of my colleague, I created this Tik Tok and Instagram Reel as a 'first look' of the winning designs for the UNHCR Dreamball Competition.
The week of the AK x UNHCR launch, I dedicated each day of the week to highlight one of the winners of the competition. On Instagram, I used a row to post one winner's ball drawing design with the 3D concept design as a carousel, then the above quote from the winner describing the design then the final column is the final hand made football, their design brought to life! Below is how the complete rows look, these posts allowed Alive and Kicking to shine light on the amazing refugees who created these designs for the AK x UNHCR partnership.
